Darbas anglų kalba. Komunikacijos ir įvaizdžio formavimas organizacijoje. Introduction. Communication and image. Communication. Formal communication in organization. Informal communication in organization. Image. Communication means of service providers and users. The main means of communication. Private Sale. Direct response. Television Advertising. Radio Advertising. Outdoor advertising. Secondary advertising means. Public Relations. More sophisticated means of communication. Communication goals in different services consumption phases. Before consumptions. Using services. After the service consumer. Tele2 corporate communication and image formation. About Tele2. Tele2 market and competition. Tele2 image formation. Tele2 target market. Tele2 swot analysis. Conclusions.