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Intercultural communication in India


Darbas anglų kalba. Tarpkultūrinis bendravimas Indijoje. Introduction. Economic and political background. Basic indicators and economical structure. Famous international companies in India. Car companies. It companies. Food companies. Telecommunication companies. Political structure. Socio-cultural background. Social welfare system. Religions. Family, children and marriage. Education. Cultural life and fashion in India. Literature and arts. Holidays. The 5-d-model of hofstede. Intercultural communication. Verbal communication. Meeting and greeting. Topics of conversation. Topics to avoid in conversation. Negotiation. Women in business. Business gifts. Non-verbal communication. Gestures dressing. Punctuality. business entertainment. Leadership and decisions making. Team building. Leadership styles and decisions making. Conclusion.


International business is not a new phenomenon any more. However, the volume of international trade has reached a dramatical increase over the last few years. Today, every nation and an increasing number of companies are buying and selling goods and services in the international environment, marketplaces. An increasing number of developments around the world have helped to fuel this activity.
Growing globalisation caused an increase in movements of biggest western companies to developing, but still being behind countries. India is one of such for foreign investors attractive countries.
The Indian government has been known for its slow-moving bureaucracy, and this has been a major stumbling block in attracting foreign capital. In recent years, however, there has been a dramatic turnaround in government policy, and a growing number of multinationals recently have been attracted to India. Much of this spurt has resulted from the Indian government’s willingness to reduce the bureaucratic red tape that accompanies the necessary approvals to move forward with investments. In addition, business service jobs such as programmers and call-center operators are creating many new opportunities for Indians.
Due to the fact, that the national cultural values of employees have a significant impact on their organizational performance, and that the cultural values employees bring to the workplace with them are not easily changed by organization, as multinational corporations become more transnational, their strategies must address the cultural similarities and differences in their varied markets. This is very important when starting business with Indians, taking into consideration, that India’s culture and lifestyle there is especially different comparing it to that in Western countries. ...

Rašto darbo duomenys
Tinklalapyje paskelbta2007-12-19
DalykasKomunikacijos kursinis darbas
TipasKursiniai darbai
Apimtis49 puslapiai 
Literatūros šaltiniai70
KalbaAnglų kalba
Dydis157.15 KB
Viso autoriaus darbų1 darbas
Metai2007 m
Failo pavadinimasMicrosoft Word Intercultural communication in India [speros.lt].doc

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