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A Profile and Analysis of the Make-up Industry in The UK

  
 
 
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Darbas anglų kalba. Makiažo industrijos apžvalga Didžiojoje Britanijoje. What is this Report about? Make-up sectors within the make-up market, % of total sales in 2004. Sector Performance. UK, Colour Cosmetics: Retail value rsp - £ mn. Make-up industry structure map. Colour Cosmetics Company Shares 2004: % retail value rsp. Colour Cosmetics Brand Shares 2004: % retail value rsp. Major and Niche Brands. Colour Cosmetics Premium vs Mass: % Analysis 1999 – 2004. Colour Cosmetics Premium Brand Rankings in 2004. Youth Brands. Celebrity Culture and Promotion. Subsector shares. Sales of Colour Cosmetics by Subsector: Value 1999 – 2004 (£ million). Sales of Colour Cosmetics by Subsector: % Value Growth 1999 – 2004. Facial Make-up. Facial make – up retail value rsp (£ million). Facial make – up Brand Shares 2004 (% retail value rsp). Eye Make-up. Eye make – up Retail value rsp (£ million). Eye make – up Brand Shares 2004 (% retail value rsp). Lip Products. Lip Products – retail value rsp (£ million). Lip Products Brand Shares 2004 (% retail value rsp). Nail Products. Nail Products – retail value rsp (£ million). Nail Products – retail volume (‘000 litres). Nail Products Brand Shares 2004 (% retail value rsp). Forecast Performance. Forecast Sales of Colour Cosmetics by Subsector: Value 2004 – 2009 (£ million). Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2004 – 2009. Reference List.

Ištrauka

The UK retail Make-up or colour cosmetics market is defined as all colour cosmetics for
women. This represents four categories:
• Face make-up (Foundation, Blushers, Loose and Pressed Powders).
• Eye make-up (Eye Shadows, Eyeliners, Eyebrow Pencils, Kohl, Mascara).
• Lip make-up (Lipstick, Lip Glosses, Lip Pencils, Pots and Palettes).
• Nail make-up (Nail Varnishes and Polishes, Hardeners and Strengtheners, Base
and Top Coat). (Mintel 2004)
Sector Performance
• There was an increase in Colour Cosmetics over the past years as we can see in
the Graph below. Because of this it shows that there was a great demand for make-up products.
• The leading players in the industry had to face tough competition from niche
labels, as well as major clothing retailers. Pressure on existing leaders add value
to products to maintain existing customers and attract new customers.
(Euromonitor 2005)
• Women of all ages use make-up, but with the change in demographics towards
older consumers make-up manufacturers need to ensure that the needs of
mature women are met through relevant products and advertising.
• Despite the decline in numbers of young women, they remain an important group
and are likely to be the preferred target of many make-up brands.
• Working women need to take care of their appearance and tend to be regular users
of a wide range of make-up products. However, for many time is of the essence,
and they will be interested in make-up products that are quick and easy to use,
preferably multi-functional, such as cheek and eye pencils.
(Mintel 2004) ...

Rašto darbo duomenys
Tinklalapyje paskelbta2007-02-12
DalykasKita kursinis darbas
KategorijaKita
TipasKursiniai darbai
Apimtis21 puslapis 
Literatūros šaltiniai2
KalbaAnglų kalba
Dydis166 KB
AutoriusDonata Dauksaite
Viso autoriaus darbų2 darbai
Metai2005 m
Klasė/kursas1
Mokytojas/DėstytojasDavid Oswin
Švietimo institucijaUniversity of The Arts London
Failo pavadinimasMicrosoft Word A Profile and Analysis of the Make up Industry [speros.lt].doc
 

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  • Kursiniai darbai
  • 21 puslapis 
  • University of The Arts London / 1 Klasė/kursas
  • David Oswin
  • 2005 m
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